Engagement

Marketing Planning that Cuts Through the Clutter

Retailers face lots of challenges, profit margins are small, inventory needs to turn, and the competition is fierce. Getting customers into the store and keeping them satisfied should be everyone’s focus to boost sales and enhance profitability. Retailers faced with flat or declining sales need to take a closer look [...]

Marketing Systems Revamp Lifts Sales

Ashland Food Co-op Ashland, OR Ashland Food Co-op in Ashland, OR is a successful food co-op in an artsy university town that also draws a lot of year-round tourists. The co-op is especially known for its outreach and popularity in the community. Recently, they faced a dilemma about this very [...]

Using Marketing to Build Success: Making Cooperative Ownership and Governance Real

By Rebecca Torpie, Thane Joyal 196 May-June 2018 What does it mean to be an owner of a consumer cooperative? At the most fundamental level, cooperative ownership means that we are in business together. And for the owners of a cooperative that is under substantial market pressure (and what business isn’t?), everything [...]

Inclusion: Starting from the Store

You can't have a conversation about inclusion without first expanding the circle and inviting everyone to the table. Prasanna Regmi, General Manager at Davis Food Co-op in Davis, CA talks about the work being done at Davis starting with the core of the co-op network, the store.

By |March 30th, 2018|Categories: Cooperative Cafe|Tags: , , , |

Keeping the Co-op at the Table

Co-op donation and local giving programs is sometimes not enough. In order for the cooperative to remain a central and key player in the local community it can sometimes mean getting involved in local government, planning committees, and more. These are the kinds of strategies employed by Liz Haywood, CEO [...]

By |March 30th, 2018|Categories: Cooperative Cafe|Tags: , , , |

What ‘Everyone Welcome’ Means

The closing of a nearby neighborhood grocer presented what could have been a great sales boost for Whole Foods Co-op in Duluth, MN. But the neighbors weren't beating down the doors of WFD.  Sarah Hanningan, GM, tells the story of what it took to reach out to their neighbors and [...]

By |March 27th, 2018|Categories: Cooperative Cafe|Tags: , , , |

Using Ends to Tell the Story

The author Stephen Covey made “begin with the end in mind” a famous touchstone with his book The 7 Habits of Highly Effective People. Beginning with the end in mind is “Habit #2.” Of all the habits he writes about, this one involves the most reflection, pushing the reader to [...]