Getting on the Train: Social media and co-op boards

By Holly Fearing 185 July-Aug 2016 Picture this: A person stands on the platform of a train station, and as a train passes through the station she flashes a bright message, hoping everyone on the train will see it. On a second train, as it passes to the next station [...]

The Co-op as Thought Leader

Marketing and branding wizard for dozens of food co-ops and independent natural foods retailers, Nicole Klimek of CDS Consulting Co-op has a unique perspective into what it takes for a co-op to control their message and shape their branding in the broader community and online.

Cooperative Communication Conundrums: Exploring paths to alignment and healing when a cooperative encounters controversy

By Thane Joyal 179 July-August 2015 To be hopeful in bad times is not just foolishly romantic. It is based on the fact that human history is a history not only of cruelty, but also of compassion, sacrifice, courage, kindness. What we choose to emphasize in this complex history will [...]

Communicating “Co-op”

By Peg Nolan, Patricia Cumbie 103 November - December - 2002 Membership is at the heart of cooperation. Cooperative membership is the driving force for an alternative economic system predicated upon user ownership and benefit. It's part and parcel of the big picture of cooperation. But what's also true is [...]

Create a Marketing “Profit Center” With an Effective Newsletter

By Patricia Cumbie 091 November - December - 2000 If you knew you could increase sales up to 50 percent on a product promotion, you'd do just about anything to obtain the magic formula. Maybe the first or maybe the last place you'd expect those results would be your store [...]