Imagination Matters

Brett Fairbairn, Fellow in Cooperative Thought & Ideas [bio]

Centre for the Study of Cooperatives at University of Saskatchewan


Saskatoon, SK, Canada


“Change is the new normal”, says Professor Fairbairn.  And it’s up to us and our imaginations to stay on top of all this change.  By considering cooperative ventures as both enterprises and associations, we can think about adapting nimbly to both shifts in the marketplace as well as shifts in our members’ needs.


Excerpted from his 2012 CCMA Keynote Address

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