Contact

San Diego, California

(858) 227-0092

debbiesuassuna@cdsconsulting.coop

Expertise

Market/Location Analysis, Real Estate/Expansion Analysis, Consumer Research

Location, Location, Location

When selecting a natural food co-op store location, there are a number of characteristics that can add to, or detract from, the store's opportunity for success or failure. Location characteristics (e.g., target demographics, lifestyle characteristics, trade area accessibility, and retail synergy) are key considerations in the store selection process. Target [...]

The Right Fit: Facility Considerations for your Co-op

By Debbie Suassuna 156 September - October - 2011 There are a number of characteristics that can add to or detract from a natural food co-op store’s opportunity for success. We’ve covered location and site characteristics to be considered in planning a natural foods co-op store. This article discusses facility [...]

Finding the Right Site for your Co-op

By Debbie Suassuna 155 July - August - 2011 When you are evaluating a natural food co-op store location, there are a number of characteristics that can add to, or detract from, the store’s ability to generate sales. This is the second in a series of articles oriented toward discussing [...]

Location, Location, Location

By Debbie Suassuna 154 May - June - 2011 When selecting a natural food co-op store location, there are a number of characteristics that can add to, or detract from, the store's opportunity for success or failure. This article is the first in a series discussing issues to be considered [...]

Understanding Marketing Research

By Debbie Suassuna 149 July - August - 2010 In order to improve overall sales performance and compete effectively against other food stores, food co-ops can choose from several types of market research tools. Generally speaking, the results derived from implementing one of these research tools will enable a food [...]

Choosing the Right Location for your Co-op

Guest Presenter: Rochelle Prunty, GM, River Valley Market, Northampton, MA Why is location so important? What site characteristics should you look for? When do you need a market study? When should you hire a professional to vet your location options? When should a group start looking for a site? (or [...]