Telling Our Story

Gain Sales and Impact from Great Storytelling

Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how [...]

Telling the Story of Local and Fresh

Moscow Food Co-op Moscow, Idaho Year founded: 1973 Member investment: $150 Number of members: 7,800 Number of employees: 120 Locations: retail store + coffee shop For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch [...]

Introducing Your Co-op to New Communities

Business introductions are a networking staple—and they run the gamut from the ho-hum ‘We are here to sell you something’ to the dynamic, ‘We love to support communities and make a difference in people’s lives.’ As co-ops continue to seek out ways to innovate, offer more goods and services, and [...]

Using Ends to Tell the Story

The author Stephen Covey made “begin with the end in mind” a famous touchstone with his book The 7 Habits of Highly Effective People. Beginning with the end in mind is “Habit #2.” Of all the habits he writes about, this one involves the most reflection, pushing the reader to [...]

Ends Outline Co-op Communication Strategy

Three Rivers Market Knoxville, TN Year founded: 1976 Number of members: 8,200 Member investment: $200 Number of employees: 40 Retail square feet: 10,000 A few years ago, Jackie Arthur, the general manager at Three Rivers Market in Knoxville, TN, decided to switch up her approach to co-op communications with her [...]

Telling Stories with Intention

In our digitally-connected universe, there has been an explosion of stories—and many of them come to us like processed food. Quick, canned, too many empty calories. So much of what people encounter in the form of news or stories about organizations or individuals feels inconsequential or insincere. All of us [...]

Using Storytelling Techniques for Owner Linkage

Flatbush Food Co-op Brooklyn, New York Year founded: 1976 Number of members: 3,500 Member investment: $200 Number of employees: 70 Retail square footage: 8,000 The Flatbush Food Co-op has been in business as a trusted institution in Brooklyn since the 1970s, yet given the increasing competition, and with expansion a [...]

Telling the Board Story Through the Co-op Marketing Department

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly [...]

Cooperative Ends, Impact, and Telling the Story

An individual member-owner or customer or vendor could probably describe how the co-op impacts their life: This is where I get the food that feeds my family. Or, I see all my friends here. Or, this is the center of my community. Or, I make my living by selling my [...]

Getting on the Train: Social media and co-op boards

By Holly Fearing 185 July-Aug 2016 Picture this: A person stands on the platform of a train station, and as a train passes through the station she flashes a bright message, hoping everyone on the train will see it. On a second train, as it passes to the next station [...]