Telling Our Story

Using Ends to Tell the Story

The author Stephen Covey made “begin with the end in mind” a famous touchstone with his book The 7 Habits of Highly Effective People. Beginning with the end in mind is “Habit #2.” Of all the habits he writes about, this one involves the most reflection, pushing the reader to [...]

Ends Outline Co-op Communication Strategy

Three Rivers Market Knoxville, TN Year founded: 1976 Number of members: 8,200 Member investment: $200 Number of employees: 40 Retail square feet: 10,000 A few years ago, Jackie Arthur, the general manager at Three Rivers Market in Knoxville, TN, decided to switch up her approach to co-op communications with her [...]

Telling Stories with Intention

In our digitally-connected universe, there has been an explosion of stories—and many of them come to us like processed food. Quick, canned, too many empty calories. So much of what people encounter in the form of news or stories about organizations or individuals feels inconsequential or insincere. All of us [...]

Using Storytelling Techniques for Owner Linkage

Flatbush Food Co-op Brooklyn, New York Year founded: 1976 Number of members: 3,500 Member investment: $200 Number of employees: 70 Retail square footage: 8,000 The Flatbush Food Co-op has been in business as a trusted institution in Brooklyn since the 1970s, yet given the increasing competition, and with expansion a [...]

Telling the Board Story Through the Co-op Marketing Department

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly [...]

Cooperative Ends, Impact, and Telling the Story

An individual member-owner or customer or vendor could probably describe how the co-op impacts their life: This is where I get the food that feeds my family. Or, I see all my friends here. Or, this is the center of my community. Or, I make my living by selling my [...]

Getting on the Train: Social media and co-op boards

By Holly Fearing 185 July-Aug 2016 Picture this: A person stands on the platform of a train station, and as a train passes through the station she flashes a bright message, hoping everyone on the train will see it. On a second train, as it passes to the next station [...]

The Spirit of Generosity

By Bill Gessner 178 May-June 2015 The collective progress in collaboration that the food co-op sector has achieved over the past decade has been significant and inspiring. “Cooperation among cooperatives,” through the Cooperative Grocers Associations and other vehicles, is building a strong, powerful momentum. An underlying core value that has [...]

Focus the Co-op Story on Community and Be ‘Caught Thriving’

Oryana Natural Foods Market Traverse City, Michigan www.oryana.coop The Oryana Natural Foods Market has a long history of community involvement. In one year alone, the co-op has supported over 200 community organizations, events and individuals. So it was with some dismay that Steve Nance, the co-op’s general manager, learned through [...]

By |October 4th, 2014|Categories: Connections|Tags: , |

Case Study: Telling the Co-op’s Story through the Ends

City Market Onion River Co-op Burlington, VT Year founded: 1973 Member investment: $200 equity Number of members: 10,000 Retail square feet: 12,000 Number of employees: 215 The City Market Onion River Co-op in Burlington, Vt. is a thriving downtown food co-op celebrating its 40th anniversary. It’s poised for growth and [...]