Marketing

Telling the Board Story Through the Co-op Marketing Department

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly [...]

Beefing Up Your Marketing Plan: Making sure yours is still relevant

By Nicole Klimek, Joy Rust 184 May-June 2016 As competition creeps up to #1 on the “food co-op worry list,” many co-ops find themselves wondering how they can combat declining sales while not investing an arm and a leg in store labor and operations. Taking a look at the changing [...]

Analyzing Your Store’s Systems

By Mary Myers, Walden Swanson 042 September - October - 1992 This is the third in a series of articles based on Business Planning For Cooperatives, a manual published by Cooperative Development Services that provides step by step Instructions for writing business plans. This manual is based on the principles [...]

Create a Marketing “Profit Center” With an Effective Newsletter

By Patricia Cumbie 091 November - December - 2000 If you knew you could increase sales up to 50 percent on a product promotion, you'd do just about anything to obtain the magic formula. Maybe the first or maybe the last place you'd expect those results would be your store [...]