Telling the Board Story Through the Co-op Marketing Department

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during [...]

Strategic Alliances and Consolidations: Exploring cooperation among cooperatives

By Art Sherwood 186 Sept-Oct 2016 New competition. Shrinking margins. Tighter supply. Rising labor costs. Saturated advertising. Poaching of great employees. Competing in the natural- [...]

Beefing Up Your Marketing Plan: Making sure yours is still relevant

By Nicole Klimek, Joy Rust 184 May-June 2016 As competition creeps up to #1 on the “food co-op worry list,” many co-ops find themselves wondering [...]

Case Study: Addressing Competition and Growth with Trade Area Analysis

Davis Food Co-op Year founded: 1972 Number of members: 9,000 Number of employees: 130 Retail square feet:15,000 Equity investment:$300 per household The Davis Food Co-op [...]

By |November 30th, 2009|Categories: Case Studies, Solutions|Tags: , |

Thinking Strategically: Learning owners’ needs, expectations through study and engagement

By Marshall Kovitz 144 September - October - 2009 When we look at the future for the co-op, what do we see and how do [...]