Contact

Philadelphia, Pennsylvania

(917) 292-9003

rebeccatorpie@cdsconsulting.coop

Expertise

Marketing and Brand Strategy

Using Marketing to Build Success: Making Cooperative Ownership and Governance Real

By Rebecca Torpie, Thane Joyal 196 May-June 2018 What does it mean to be an owner of a consumer cooperative? At the most fundamental level, cooperative ownership means that we are in business together. And for the owners of a cooperative that is under substantial market pressure (and what business isn’t?), everything [...]

Leading Our Co-ops Beyond Customer Service to Cooperative Service

By Brittany Baird, Rebecca Torpie 194 Jan.-Feb. 2018 As food co-ops forge ahead in the “the new normal,” they often find themselves in the precarious place of trying to both differentiate from and conform to competitors. From the consistent progression of conventional grocery stores towards natural products offerings, to the growing threat [...]

Telling the Board Story Through the Co-op Marketing Department

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly [...]

Making Smarter Strategic Decisions through Board Engagement with Owners

When boards and management make decisions with the long game of co-op impact in mind, a powerful relationship with owners can develop. Strategic decision-making can be an opportunity to build a strong, participatory co-op culture that understands that the leadership is obliged, by virtue of its fiduciary responsibility, to make [...]

Relax! You Are Linked

Cooperative boards of directors are small groups of people who influence the future of the world. They are committed citizens who think and learn and work together for something that together they find relevant and compelling. Directors are practically the direct descendants of the Rochdale Pioneers. Like their “ancestors,” the [...]

How to be an Effective Board President

What’s the difference between an excellent board president and a so-so one? Being an effective president requires a host of proficiencies, attributes and knowledge—it’s no easy job! A mix of people skills, the talent to manage and a curiosity and willingness to develop a keen understanding of your co-op’s business [...]

Striking the Balance for Co-op Success

By Mark Goehring, Rebecca Torpie March-April 2017 A truly successful co-op is one that not only runs a stellar store and keeps the books in the black. Such a co-op also makes room for co-op participants—owners, customers, and staff—to play a part in its forward momentum, in a space where they are [...]

Participation: Systems & Structures

Systems & Structures within a cooperative are essential to creating and maintaining strong communication between co-op stakeholder groups.  Rebecca Torpie shares some brief points about how these systems can better be leveraged to create and sustain meaningful engagement at your co-op.

On Participation

In her work as a Participation & Engagement consultant for cooperatives, Rebecca Torpie gets to see many successful campaigns engendering authentic relationships between co-op stakeholders.  From members, to staff, to community members, the connections between these groups is so powerful, and Rebecca shares with you some of the best strategies [...]

Board Communication: Using the Board’s Unique Perspective to Increase Owner Engagement and Participation

There’s commonly a remarkable diversity among how the members of a co-op’s board of directors and how co-op staff see and understand the co-op. And the perception of the myriad owner members are as distinct and individual as the members themselves.  And yet each group is holding a unique piece [...]